Cheltenham’s Memsahib Gin and Tea Bar is launching a “Pay it Forward” style Crowdfunder campaign, aiming to raise £10,000 in forward sales. The reason that the campaign is being launched is so that the business can develop a number of new initiatives and bounce back from lockdown even stronger.

Litu Mohiuddin co-owner of the Memsahib Gin and Tea Bar explained the rationale for the campaign:

“We have steered ourselves through an unprecedented challenging period. Thanks in part to Government support we have been able to retain all our staff. Revenues have been cut dramatically though and in the latest lockdown our activities have been limited to just Hamper Sales as the nature of our kitchen and location, made take-away and home delivery unviable.

“Despite all of this we are looking forward to the future with confidence with some exciting new plans, including our first cookbook and expanding our programme of events. All of this and our survival will be made eminently more possible with support from this pay it forward crowdfunding appeal and we very much hope that our customers and the wider Cheltenham population will want to get involved”.

The Memsahib Gin and Tea Bar “pay it forward” Crowdfunder can be found here. Titled “Memsahib Marvels and Gin & Tea Bar Heroes” there are 18 different pledge options from £10 upward to £500 for a Private Party. Other options include masterclasses, a date night, a signed copy of the Memsahib Cookbook and personalised Gin bottle.

The Crowdfunder will run for six weeks finishing on Friday 16th April. The campaign has an initial target of £10,000 and a stretch target of £15,000.